The co-working office model potential market in Vietnam
The office market in Vietnam’s major cities has witnessed strong growth of "the co-working office" model. At present, this model is not only booming in two major cities, Hanoi and HCMC, but also spreading to Da Nang, Hai Phong, Ba Ria-Vung Tau and other large city still continue development.
"The co-working office segment targets two kinds of occupiers, small-sized companies and freelancers. In these spaces, individuals sit interleavely and work independently while still sharing their work and ideas together. By choosing co-working offices, businesses and self-employed workers can save on cost, as the office rent includes all service charges such as power, water, security, cleaning, Internet and office equipment".
The co-working office model was born to replace traditional office spaces that are not flexible enough to fit the needs of small-sized businesses. Previously, small businesses in Vietnam set up their offices in apartments. But this practice is no longer allowed, and the restriction has created a huge demand for co-working space.
For small-sized businesses, co-working is a cost-saving solution compared to leasing traditional offices, because traditional office spaces are usually larger than their space demands. In addition, co-working also attracts freelancers because this model allows them to work independently in a private space or meet, discuss and share ideas with peers. "The booming co-working office model in Vietnam" is due to fluctuations of the economy and changes in working behaviours.
Recession always encourages the start-up trend, leading to a boom in small and medium-sized enterprises and creating a culture of entrepreneurship. According to the General Statistics Office, SMEs account for 97 percent of enterprises established in Vietnam over the past 15 years and employ about 50 percent of the workforce. In the first seven months of 2017, the number of established businesses hit 72,953, up 13.8 percent over the same period last year. In addition, creativity and flexibility are two criteria highly appreciated in society nowadays. The co-working office model is consistent with these criteria.
The co-working office model continues to attract investment in Vietnam’s major cities. This model is gradually being integrated into other types of real estate such as retail spaces and hotels. At trade centres and hotels, many developers have built spaces for co-working offices, rather than just focus on retail space or accommodation. Demand for co-working office space keeps increasing while supply is limited. Therefore, according to "Song Chau (SCBI) Office", in the future, this model will grow as a potential market in Vietnam.
Song Chau (SCBI) Office.
Vietnam's economy retains the growth momentum, real estate market prices in HCMC were stable q-o-q across all segments "Except Office Leasing Grade A". A slight decrease in selling price in USD term was due to the VND devaluation recently. Supply in villas and townhouses are expected to remain scarce to end 2018
In the last quarter of 2018, the market will continue the upbeat trends with new projects in the CBD and the West. Besides, new large-scale projects will be launched in Q4 2018, the sold units and office leasing are expected to increase accordingly thanks to strong demand from both end-users and investors, local buyers and foreign buyers.
Many key developers are still very optimistic about the future of vacation property sector. According to Mr. Le Minh Dung, Vice Managing Director of BIM Group, Vietnam recently was ranked among top 10 fastest-growing tourist destinations by United Nations World Tourism Organization.
The supply of retail space in the CBD area continues to be limited because there was not much progress made on the construction of most future supply and the launch dates of some were delayed until next year.
In Q2 2018 the HCMC market welcomed an additional 6,109 condominium units, a decrease of 36% y-o-y. However new launch supply for 1H 2018 still increased 5% compared to 1H 2017. Mid-end segment witnessed the biggest decrease in new launch in Q2, down 62% q-o-q and 52% y-o-y.
There was no new supply on the office markets in HCMC in Q2 2018. Amid stability in supply, average asking rents, as well as occupancy rates, especially for HCMC. Looking forward to the rest of 2018, the office market continues to be landlord-driven for HCMC.
The Vietnam economy continued to achieve an impressive growth in the second quarter of 2018. Vietnam’s GDP increased by 6.79% y-o-y in Q2 2018 and 7.08% y-o-y in the first half of the year, and it is the highest growth observed in the last eight years.
Only 7% of total retail supply in Hanoi is located in CBD. 2018 is expected to be an active year in Hanoi retail coming from eight under-development projects. This is the largest number of new projects ever planned for a single year. Hence, new supply causing pressure on the vacancy rate, the landlords should save larger space for anchor tenants as well as increasing the number of anchor tenants. More importantly, high-impact tenants whose products generate intense word-of-mouth marketing online should receive preferential terms.
Vietnam’s retail market has jumped to 6th place, higher than some developed markets in the region such as Singapore, Hong Kong, and Indonesia and showing high potential for further growth. Vietnam market achieved high scores in terms of market saturation with good scope for growth. Saturation in both Hanoi and Ho Chi Minh City is far behind the levels seen in some other SEA cities
Commercial leasing activities will continue to be active, with rental growth and occupancy levels expected to witness sustained improvements across all property types. Meanwhile, occupiers from the traditional sectors of manufacturing, financial and tech industries retained their position representing nearly 50% of total enquiries. Sustainable demand from traditional sectors combined with the rise of new sectors of Logistics, Education, and Co-Working are expected to be key drivers which will boost net absorption.